About me
Brian Lasky is the Practice Lead of IQVIA’s Launch Center of Excellence. He has over 28 years of pharmaceutical experience, with over 19 of those at IQVIA. Brian focuses on the study and detailed assessment of the Launch Excellence process. His areas of expertise include pre-launch alignment, launch strategy, launch planning, tracking, and evaluation. Brian and his team support clients with strategic thinking and the development and application of next-generation analytics for launch. He also serves as a top thought leader in cardiometabolics and other disease states. His nuanced expertise in market entry strategy spans retail, specialty, and buy-and-bill products. Brian holds advanced degrees and studies in biology & chemistry from The Catholic University of America and healthcare systems at The George Washington University.