Join this panel discussion to hear the critical components of successful launches and actionable, real-life learnings from commercial operations, marketing, regulatory, and digital experts. We’ll discuss new challenges facing emerging biopharma leaders, and how to drive success by combining traditional launch best practices with new methods underpinned by data, analytics, and technology.
Key Success Factors: Panelists will identify and discuss the essential factors that contribute to a successful drug launch, including timing, commercial infrastructure, market readiness, and stakeholder engagement.
Topics include:
Building a commercial engine that powers a successful launch with the flexibility to iterate in response to fast-moving customer and competitor dynamics
Crafting compelling product narratives and value-add resources to that build relationships and drive adoption among complex customer sets
Integrating digital marketing strategies with traditional engagement methods, including the benefits and challenges of blending these approaches in modern drug launches.
